Say it once. It goes out on every channel, in every size.
For people with several products and no time to post. Billboard Badger reads each product's site, plans one schedule across all of them, writes the posts, lays out the artwork at every size each channel needs, and publishes on your own accounts. You approve each post, or let a channel send once it has earned it.
Tallyroom Thu 09:00
Counting stock is the easy half. Getting it into your accounts was the other half. Tallyroom now exports the whole count as one CSV, in one tap.
Tallyroom style sheet, version 4. Navy and orange, Gelasio headings in place of the site's Georgia, logo bottom left. One original piece, 6 sizes, counted once. Short video comes later.
Paste a URL. Check one page. Say go.
It reads the site and writes down what it found: what the product is, who it is for, how it talks, its colours, type and logo, each with the page it came from. Then it proposes channels and a cadence and drafts the first three weeks. Anything on that page can be changed with a sentence, and nothing is made public before Go.
Found on tallyroom.example 8
sample
- Product
- Stock counts for small shops, on a phonefrom the home page and pricing
- Audience
- Independent shop owners doing their own stock take
- Voice
- Plain, dry, short sentencesnever says: seamless, effortless, game changer
- Palette
- Type and logo
- Georgia on the site, Gelasio for artwork, logo bottom left
- Channels
- Blog, LinkedIn, Bluesky, Mastodon, Instagram once approved, Reddit to paste
- Cadence
- 4 posts a week
- First weeks
- 12 drafts over 3 weeks, all Ask first
Every product on one schedule. Ask first, or let it send.
Each channel on each product is set to Ask first or Autopilot. Autopilot holds every post in a 24 hour review window before it goes out, and one button pauses everything.
Four products, four weeks 24
sample schedule
TRSentTRBookedTRDraft, waiting on youTRAutopilot sends it
Moved the winter hive guide to 5 Oct, because Tallyroom 2.0 launches the week of 21 Sep. Say "put the winter guide back to the 21st" to have both in one week.
- Ask first
- A draft waits for Approve, a sentence to change it, or Bin. Every channel starts here.
- Autopilot
- Once 10 of a product's posts are approved without an edit, a channel can send by itself, with Stop it on every post.
- Pause everything
- One button, or one sentence to your agent.
- Never automatic
- Replies and direct messages are not features at all. Reddit, Product Hunt, Hacker News and Substack are drafted for you to paste.
Or say it to Claude.
Billboard Badger is an MCP server as well as a website. Claude works through the same rules as the pages do, on your own account and nobody else's.
usagelist_productsadd_productcheck_productgostyle_sheetchange_stylewhats_going_outwaiting_on_meget_postmakeredraftapprovebinmovemark_postedstoppauseresumeset_sendingadd_channelPriced by original pieces. Every size is free.
£15, £39 or £89 a month. A post laid out at every size and sent to every channel counts once, and so do up to 10 redrafts of it. Short video comes later.
- 2 products
- 40 original pieces a month
- Every size and every channel, free
- Up to 10 redrafts a piece, free
- A better picture option on any piece
- Ask first and Autopilot
- Your agent over MCP
- 6 products
- 150 original pieces a month
- Every size and every channel, free
- Up to 10 redrafts a piece, free
- A better picture option on any piece
- Ask first and Autopilot
- Your agent over MCP
- 20 products
- 400 original pieces a month
- Every size and every channel, free
- Up to 10 redrafts a piece, free
- A better picture option on any piece
- Ask first and Autopilot
- Your agent over MCP
30 days before the card is charged. A year costs ten months.
One schedule for every product you make.
The first 30 days are free.